Human resource must be of paramount importance to a company since it is a key driver of development. That is why talent attraction and retention should lie at the heart of corporate development plan.

For an enterprise to get the upper hand in head-hunting, it is essential that its recruitment policy takes into account a creative optimized office design.

A study of CBRE found that 69% of employees accepted to trade off other benefits for a job in a company that invests in workspace. 81% of employees were willing to refuse a job if they were not inspired by the workspace. Thus, office design is very important toward enterprises. In the past, office layout was taken lightly in comparison to other factors such as welfare and personnel policies, but this is not the case today, when business owners pay more attention and investment in workspace design as they have realized the needs and benefits to do so. Companies are aware that investing in office design optimization can push up profitability through improved productivity, work performance and interaction. An appropriate office that represents the company’s spirit and corporate culture also attract talents, hence maximization of profit.

Many studies revealed that an ideal workspace supports the recruitment and retention process of human resources department.

Office design as a competitive advantage in magnetizing talented Millennials.

Creative office and improved work experience are big magnets to talented people. The coming time will see emergence of new labor forces from the Millennials and generation Z, thus, investment in office design would give enterprise a great stride in advance for the long run. Millennials desire for self-expression and personalization of workplace, they expect more flexible, creative and human-centered space design.

Office design as a representative of brand spirit and corporate culture

It is statistically reported by BOC that 97% of employees perceived office design as a reflection of company’s respect for them.

Office is where candidates get the very first message and impression of the company they apply for. Office design as the embodiment of brand spirit and corporate culture is the basis for a company to affirm its business value in the eyes of prospective candidates, employees and customers.

For 3M, the culture of Innovation is loudly depicted by the office space, especially the reception area with 3M Logo and a stylized “triangle it” symbol at the reception. 3M’s office also reveals the company’s scale and globalization through the 3M global map. Besides, the “innovation wall” displays how innovative and creative 3M has remained since its incorporation.

3M’s office design
3M’s office as a loud depiction of innovation culture – Mapletree
Living space in office design of 3M
Living space with maximized use of natural light – 3M’s office in Mapletree
Work-life balance in office design
A workspace giving work-life balance – 3M Mapletree

Office design to unleash employees’ potential.

Employees commit to a company where they feel connected. It is found by Gallup that those staff members who interacted with their work were 20% more productive.

An optimal office design will improve productivity, efficiency and promote the initiative of employees. A well-designed workspace not only brings a happy working environment, but also attracts quality and suitable candidates.

UP – Yeah1 office is a nice example of office designs that focus on staff’s health and experience. The layout inspires movement by alternating different patterns of space to improve working experience. Auxiliary areas such as dining room, lounge, reading room, are also available. The alternation of workstations and auxiliary areas help stress relief and balance refresh.

Office design to speak for brand and build staff community

As surveyed by Staples, 21% of employees said they were willing to trade off good remuneration for a job in a well-designed ambience. Meanwhile, CBRE argued up to 69% of employees preferred a seat in a nice office over other benefits. said 81% of candidates were willing to quit when they were not satisfied with the workspace. These figures show the importance of an impressive office space as a talent magnet. An impressive office is more than just a visual delight, as it should embody the brand spirit and, more importantly, promote the corporate culture.

Let’s take Axon office for example. Axon is a US-domiciled company specializing in technological software manufacture. Axon takes creativity, distinction and efficiency as the cores of its culture. Axon’s brand identity is vividly imbued in the office, which imitates a spaceship to deliver the culture of “Nothing is impossible”. Axon’s brand is also highlighted by the signature black-yellow color in furnishing.

spaceship style of Axon's office design
Axon office simulates a spaceship – Etown Central
Green zone at Axon office
A creative green zone at Axon office – Etown Central
Office furniture in black-yellow colours
Office furniture uses the signature black-yellow colours – Etown Central
Relax area
A lounge at Axon office – Etown Central

Green office design for a better impression

Survey revealed some office features that counter-attract employees as follow:
–     41% of employees were disheartened by an average office design.
–     50% of candidates quit their jobs due to inconvenient office position.
–     38% of employees quit their jobs if the office design lacked natural light.
–     32% of candidates quit their jobs if the workspace was not hygienic.

It was found that employees have their own concrete standards for workplace. Therefore, every office needs to be diligently designed and invested.

Tetra Pak Binh Duong office targeting for gold LEED certification is an exemplar of green office. The office is designed to make the most of natural light. Functional spaces such as meeting room, dining room and working stations are arranged near the windows to utmost tap the sunlight, thus reducing electricity cost while ensuring sufficient illumination.

The selection of environment-friendly materials for interior design, such as Low VOC rugs and furniture, is a key factor in the pursuit for LEED certification of Tetra Pak.

Tetra Pak office
Tetra Pak Binh Duong office aims for gold LEED certification
Office design with natural light
The office is designed to make the most of natural light – Tetra Pak office
Furniture in Tetra Pak with Low VOC strandard
Low VOC rugs and furniture are used for interior – Tetra Pak office

Building a comfortable working environment, improving employees’ work experience and moving ahead of human resource trends are powerful strategies that lay premise for the development of enterprises.